Advised on the general online communications approach for a microfinance nonprofit and helped secure the full funding of several loans through production of website copy and email marketing. Check out details and samples below.
In early 2014, Momentum Trust – a Danish microfinance nonprofit based in Kenya – had realized the need for a more comprehensive online marketing strategy if they were to increase funding for the microloans offered to African small-scale entrepreneurs.
As an external consultant my key task was to contribute with general guidelines for such strategy, recommending in particular how a full-on content marketing approach would be meaningful.
However, I also delved into more practical matters, such as the creation of website copy, management of MailChimp-based email campaigns, along with the administration of several loan cases.
Among the more noteworthy achievements directly relating to my actions were the full funding of two microloans.
